You can maintain or expand the success of your channels by keeping up with social media trends. While some social media trends, like memes, might change rapidly, others are more permanent, and you can use these as guidelines for your content schedule – and overall social media marketing strategy.
The major social media trends for 2025 will be covered in this post, which you may utilize as part of your marketing strategy.
Top Social Media Trends Of 2025
Long-term social media trends usually include shifts in platform functionality, such as social-media companies implementing on-platform selling alternatives, and user behaviors, such as a preference for video over static images. These are currently the top 10 social media trends:
1. Content is being produced using AI.
AIPRM performed a survey which found that 75% of workers use generative AI (GenAI). ChatGPT and Google Gemini are examples of GenAI applications that can help marketing professionals with their daily duties and operations. Eighty percent of marketers feel AI has improved their work, with 78 percent saying they have more time for creativity and 73 percent saying they are more efficient, according to a 2023 Sprout Social study.
A 2024 HubSpot study found that marketers routinely employ GenAI at every stage of the content creation process: 34% of marketers use it for research, 41% for content outlines, and 46% for content drafting.
2. AI is also being used to improve marketing analytics efforts.
For a while now, social media marketers have been employing marketing analytics, such engagement metrics, to guide their content calendar. AI can now improve your analysis skills, yielding more solid insights and accurate trend forecasts.
You may begin integrating AI into your marketing analytics in a few different ways. While some popular social networking platforms, such as Sprout Social, have AI-powered capabilities built into their interface, you may also ask ChatGPT to analyze your data.
3. While short-form videos dominate, long-form content might become more popular.
4. Social commerce is growing as a result of consumer buying habits.
5. Social media platforms are starting to function as search engines.
Beyond newsfeeds, the social media environment has grown. More people are now using the platforms as search engines to look for advice, product recommendations, and other things. According to Google senior vice president Prabhakar Raghavan, 40 percent of youth use Instagram or TikTok as search engines. This user trend emphasizes how crucial it is to comprehend your social media channels’ search and discovery capabilities and tailor your content accordingly.
The Final Word
By 2025, the social media scene will be very different due to new technologies, changing user behavior, and more privacy awareness. Brands hoping to stay ahead of the competition must keep abreast of the most recent social media trends. As we explore these trends, brands hoping to succeed in the always changing social media landscape have to adapt quickly and effectively.
