The World’s 10 Most Expensive Logos

10. City of Belfast – $280,000

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9. London 2012 Olympics Logo – $625,000

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8. Pepsi Logo Redesign – $1,000,000

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7. CitiBank Logo Design – $1,500,000

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6. BBC Logo (Redesign) – $1,800,000

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5. Australia & New Zealand Banking Group (ANZ) Logo – $15,000,000

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4. Posten Norge (Rebrand) – $55,000,000

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3. Accenture Logo Design – $100,000,000

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2. British Petroleum Logo & Marketing – $210,000,000

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1. Symantec Brand & Acquisition – $1,280,000,000

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