Are you looking for the best Instagram marketing strategies to supercharge your business and increase your follower base?
This article shares the Top 25 Instagram marketing strategies that every business should follow.
What is Instagram marketing?
Instagram marketing is the procedure of using Instagram to boost your business. Insta marketing can be done in many manners, including:
- Posting engaging images and videos
- Running competitions and giveaways
- Sharing behind-the-scenes
- Promoting or advertising your products or services
- Building connections with influencers
When done perfectly, Instagram marketing can support you build brand awareness, moving traffic to your website, and developing leads and sales.
There are a few things when starting with Instagram marketing. It’s important to understand the Instagram platform and to reach your business goals. You’ll also require to make high-quality content and use the right hashtags to acquire your target audience.
Instagram is one of the most used social media platforms in the world. Every day Instagram receives over 100 million videos and photos from active users. Instagram has over 1 billion active users.
There are over 50 million businesses with Instagram accounts, which makes it the most beneficial social media platform that you can use to enhance your business visibility online.
Instagram is such a large marketing platform that you can split it into little bits and enhance marketing ROI.
Table of Contents
Here are the best Instagram marketing strategies to get more followers and brand visibility:
1. Maximize Story Potential update
Stories on Instagram may seem insignificant and of no value to your branding goal. The fact is, they’re an essential part of the Instagram marketing model. Stories present a creative outlet that regular posts can’t match. Over time, Instagram has added a roster of formatting options to stories for added value. Insta’s stories are for you to grab your audience’s awareness quickly and effectively.
It also helps you push content that is not strong enough to have a post on its own. In a nutshell, stories buzz and hype around your brand and maintain your audience hooked. If you can add swipe uplinks to your stories, all the more reason to keep that story feed active! It is one of the best Instagram marketing strategies to grow audience engagement.
2. Keep Work On Your Hashtags.
The Hashtag is the next strategy for Instagram marketing. Hashtags are just things you slap on the end of a post to the average Instagram user. Hashtags support your brand piggyback off the Instagram algorithm.
In addition to this, signature hashtags present a boost to your brand. In reality, the most successful brands on Instagram have unique hashtags. Hashtags related to the brand are a step in the right direction.
3. Use Search and Explore to Find Amazing Content
Since you are a newbie on Instagram, you face difficulties in finding your friends and favorite celebrities. But keep on, the Instagram explore function has obtained your back. All you require to do is click the magnifying glass showing on the base of Instagram. And boom! You are into the world of creators, celebrities, and influencers. In this section, you can visit the content curated according to your interests. You can browse this page further to explore specific users, hashtags, and trending matters.
4. Experiment with Various Content Types
Finally, not be scared to experiment with different content types. Try out additional pictures, videos, and strategies to see what works best for your business.
It is the best platform for advertising your business. You can create a successful Instagram marketing strategy that helps you achieve your goals. The most important Instagram marketing tip is to stay active on Instagram. If you want your audience to engage with you, you need to be active and present on the platform.
5. Put Post on Instagram in More Face Time
As a social media platform, Instagram highly prefers direct interactions. A common way you’ll notice among the top-dollar influencers is that they create a sense of community among their followers. This Instagram marketing advice gives your audience or followers a connected feeling. Boosting a loyal audience base on Instagram pays rich dividends in the long run. How can you go about this?
- Go live regularly on Instagram
- Host contests on Instagram
- Run Q & A sessions on Instagram
- Reply to relevant DMs on Instagram
You can switch things up as you please!
More than 100 million people watch Instagram live every day.
6. Express the Screen Time
Instagram is an addiction, a bad one, and can be a good one too! Using Instagram can spend much of your hours and you would spend a lot of your time without even taking a message. Once you get the limit, your Instagram built-in timer will automatically alert you to shut the app and you can rest well!
7. Polish Your Calendar
Inexpert post as they please on Instagram. Successful brands always have a game plan closed and loaded. On business pages of Instagram put around two posts per day like posts and carousels. It is not just an arbitrary number. It takes only the audience’s attention span and brand saturation.
It works wonders to build your brand’s visibility online.
8. Post-High-Quality Content
When it comes to Instagram marketing, content is key to the post. You post high-quality images and videos that will hold attention and show off your products or services in the best way. It is one of the Instagram marketing tips where you can make your product stand out.
You can do a few things that your Instagram content is high quality and will assist you to meet your marketing goals.
9. Use high-quality images and videos.
If your content to be high quality, you need to use high-quality images and videos. That means posting images in focus and well-lit videos that are clear.
10. Cross-promote Your Instagram
If you are active on other social media platforms like LinkedIn, Facebook, and Twitter, you can use them to promote your Instagram account.
Ask your audience to follow you on Instagram from other social media platforms. This way, you can increase your brand visibility on Instagram.
11. Promote On Instagram
With paid posts on Instagram, you can smoothly add external links to your content and turn your audience to your business website.
Focus more on building your brand on Instagram, potential customers know more about your product and see your business when they like to buy your products and services.
Some tips for marketing on Instagram include:
- Limit the number of product images that you post on the platform. Use real people in the post.
- Assure you are active most of the time to interact with comments.
- Don’t make your Instagram look more promotional. Use more natural and informative language so that audience follows your brand of free will.
12. Create engaging captions.
Your caption is just as important as the image or video to engage with your audience and give them more information about what they want. Make sure your captions are interesting and engaging with posts and offer something of value to the reader. It is one of the best Instagram Marketing tips that all businesses should do.
13. Upgrade at Will
By now, you have likely figured out that business accounts get to the Promote Post on Instagram. Promoting your popular posts can net you very higher engagement rates.
You can also choose the type you want to promote, be it videos, carousel posts, or even stories. Not only that, but you can also kick your existing posts up a notch by promoting them for better traction. Utilize this perk wisely.
14. Indicate Popups to Promote Instagram
With the popups, you can convert website visitors into Instagram followers. It will immediately grasp the awareness of the visitors on your website. Then, you can persuade them to follow you on Instagram.
When you offer attractive popups to boost your Instagram, it is going to be much more effective than just asking people to follow you.
15. Post at The Right Time
Like email marketing, you should know the right time to post to ensure your Instagram posts reach your followers.
If your post on Instagram at the perfect time, you are more likely to boost your exposure and engagement rate. Try posting on Instagram at that time when most of your followers are online.
16. Instagram Reels
Instagram Reels is a great way to boost your brand reach. You can promote your reels on your other social media channels and website to get more audiences to see your reels and understand your brand. It is Instagram marketing tips that cannot be avoided nowadays.
Instagram Reels allows for the creation of short, engaging videos up to 15 seconds long with music, effects, and text.
Attract attention and show off your products or services creatively to increase your brand’s reach and engagement.
17. Link Your Account to Facebook
Facebook compliments Instagram shows that almost 95% of Instagram users have active Facebook accounts. Therefore, you can cross-post between the two platforms and keep Facebook and Instagram followers engaged.
Always share Instagram posts on Facebook and limit the time creating content for each platform.
18. Measure Metrics.
Maintaining track of your Instagram page’s performance can be the difference between a good and a great page. The pro tip is not to get caught up in the numbers you see on the screen. That can go either way. What you want to take account of is the graph of your page. In the long run, what matters is whether that curve is going up, even if steadily.
There are many spinning rims here that come together to guarantee your page’s success. Explaining the intricacies of CTR, follower growth, and reach metrics is beyond the scope of this article. The idea behind following metrics keenly, however, is to keep the curve flying high. That’s possible only if your page works as a consolidated unit.
19. Grab That Trending Hashtag
Social media profiles always have something trendy, and Instagram is no exception. When you see a trending hashtag on the platform, you can utilize it to reveal your brand to a larger public and move more traffic to your business.
Trending hashtags can boost the number of views you can get comments, and likes on your video or images. Always grab and make them work for your brand.
You also use those hashtags that positioned your posts to the target audience in the past. Evergreen tags provided to your posts will reach the audience. Therefore, maintain this Instagram marketing tip and always include evergreen tags on your posts regularly to increase your brand exposure.
20. Develop a Unique for Your Brand
Since Instagram is rich on ideas or images, you can utilize it to make a unique for your brand.
Unique style can help your brand in 2 important methods. First, your idea or images can immediately stand out from your competitors when people scroll on their Instagram.
To create a unique look, what you can do for your Instagram:
- Select a specific color palette that suits your branding
- Use similar fonts style for all of your content or caption
- Your font and color palette is unique from your biggest competitors
- Attach to images or ideas that are relevant to your business
- Follow style that for Instagram stories as well
Once you have a unique style for your Instagram content, you will have a much stronger social media presence and get more clicks.
21. Think Before You Post
Before posting an image or video on Instagram, you should take time to think about it. Is it right for the audience? Remember, your target is to boost your brand on Instagram.
Do not post anything that regrets later because of its negative impact on your marketing campaign.
22. Engage Your Audience
If you want to maintain your Instagram followers coming for more, you should engage them in your posts. Start by reading and commenting on their posts.
Offer your followers advice if they have mentioned your brand in their comments. Also, as mentioned earlier, you can use contests and giveaways to easily engage your followers.
23. Discover All Hashtags Related to Your Brand
You can use the ‘discover all hashtags related to your brand on Instagram that are more popular with your brand and then add them to your caption. Use the Instagram web interface to search and find out which hashtags are famous in your niche.
Collect a list of highest posts from such hashtags and utilize them to create unique content for marketing campaign on Instagram.
24. Create a Business Profile
If you do not have already, create a business profile on Instagram. In this way, you can access features for businesses, such as reference information and analytics.
How we create a business profile:
- Go to on your profile and Click.
- click “Switch to Business Profile.”
- Add on contact details, then click Done.
- Choose the category that best represents your business, then click Done.
- Set up Instagram Shopping Continue (iPhone) or Get Started (Android).
- If you not want to set up Instagram Shopping, click “Not Now.”
Now Your business profile is live! Maintain your contact information and business category up-to-date, so your clients can get in touch or understand more about what you do.
Every tagged user in an Instagram post brings an additional like.
25. Examine Your Results
After you execute your Instagram marketing plan, it is an essential to take a step back and analyze your outcomes. In this manner, you can notice what is working and what is not. It is one of an important Instagram marketing strategy that allow you to get insight into your progress and make strategic movements ahead.
You can use different tools, Instagram Insights or Google Analytics, to track your improvement and notice how your posts perform.
Instagram marketing tips for businesses are rapidly developing. Every latest trend and element shapes the marketing landscape of Instagram. I expect these Instagram marketing tips will help you establish a solid online presence.
By following these Instagram marketing tips, you can create a successful Instagram marketing strategy and support your business reach a large audience in 2022.